Our founder, Francesca, was born in Cagliari. She studied Law and earned a Master's Degree in in Business. She followed her passion for interior design which led her to London. She then started a career in events planning where she continued to apply her passion for design, crafts, and attention to detail. She now splits her time between London, Milan, and her homeland, Sardinia. 

A little word from Francesca: 

I grew up in a typical large family. My grandparents owned a farm and I liked spending time with them.  Our days were marked by authentic family traditions like making home-made bread and pasta. I chose this profession because it’s a celebration of those traditions, and each project is a source of inspiration and discovery. I want to continue to tell the stories of an Italian warm summer evening, and celebrate its beauty, the sense of family and hospitality. My designs are a homage to tradition, which is reflected in the tailoring and hand-made laces, the bucolic atmospheres, and Baroch aesthetics with a design touch. My personal view of perfection is what I call ‘beautiful imperfection.’